Martyn Pig Quotes Essay

â€Å"Something I don’t know what it was. It wasn’t real. † â€Å"It’s strange, the lack of emotion, the absence of drama in reality. When things happen in real life, extraordinary things, there’s no music, there’s no dah-dah-daaahhs. There’s no close-ups. No dramatic camera angles. Nothing happens. Nothing stops, the rest of the world goes on. † â€Å"Reality. When you gradually come to realise that all that stuff in books, films, television, magazines, newspapers, comics – it’s all rubbish. It’s got nothing to do with anything. It’s all made up. It doesn’t happen like that. It’s not real. It means nothing. † Morality â€Å"Badness is a relative thing† Death/Tradgey/Sadness â€Å"I pulled the trigger, the pistol spat, and the sparrow fell. Just like that. I stared in Disbelief. I’d killed it. Stopped its life. Shot it dead. † (pg 150) – Short statements separated by commas describing the process of killing the sparrow (incites imagery in readers mind, enables them to vividly imagine the scene) illustrate the simplicity of killing and how easy it is to murder. Indicates that Martyn isn’t really a bad person, there was no hatred or revengefulness behind the deed, he was just curious. Short, consise sentences highlight his disbelief. â€Å"I can still here the sound of it now. That sickening crack of bone on stone. I knew he was dead. Instantly. I knew. † – The rhyming of bone and stone emphasise the impact of William Pigs body as it hit the fireplace, but also emphasise the impact that his death would have on the rest of Martyn’s life. The short sentences illustrate Martyn’s instant feeling of shock that engulfed his body, so much so that he couldn’t string together long coherent sentences and could only manage small outbursts during his brains realisation of the terrible thing that had just happened and how his world is now changed forever. â€Å"I hated him. I hated every inch of him. From his broken-veined, red-nosed face to his dirty, stinking feet. I hated his beery guts. But I never meant to kill him. † Pg 24 – â€Å"hoping I could get away with pretending that he was ill in bed, asleep. Not dead, just asleep. I had no choice. Do you understand ? I had no choice. † Alcoholism â€Å"He looked like what he was: a drunk. † Pg 10 – Short and simple, no beating around the bush. Martyn has given up denying the terrible state is father is in, it is clear that he accepted long ago hi father has a serious alcohol problem. The sincerity of the sentence infers Martyn’s resentment and hatred towards his dad’s self-imposed alcoholic condition. â€Å"But with me, he was a drunk with responsibilities, a drunk with child benefit, a drunk with someone to clear up the sick. † Pg 11 – ‘But’ highlight two alternate realities and how different Billy Pig’s life would be without Martyn, showing the positive impact that Martyn has had on his life. Ironic because William Pig had a very negative impact (relative to readers opinion) on Martyn’s life. â€Å"Alcohol. It sucks the life out of a face and replaces it with its own dumb shine of inanity. It’s up to you. If you want to lose yourself, have a drink. † – Talking directly to the reader engaging them in the story and emphasises how badly his dad alcoholism impacted his life, and strongly warns the readers against it. Loneliness/Isolation: â€Å"A great swirling mess of sound searing its way into my head† – Martyn’s mind is different; he is isolated from the outside world.

Hiv Film Reaction Paper Essay

The story unfolds to a freelance director of a documentary named Gil. He was tasked to document everything that covers HIV. His subjects were Heidi a prostitute, Ivy a call center agent and Vanessa a gay. So determined to finish the documentary, Gil finds no time for his girlfriend. Most of his time was spent working on the documentary. He didn’t have a hard time convincing the three to be his subjects since he tells them that they are a great help to those who needed to be informed about the disease. But as they go through shooting and editing, Heidi died, Ivy gave up and Vanessa got into trouble. Adel asked Gil why he is really so desperate to finish the documentary and why it seemed so important to him. Gil tries to keep the real reason that very hard moment. Until one day he was awakened to what Ivy has told him that she wants him to give voice to the victims of the disease then Gil ended up deciding to be just one of the subjects who would complete the story. He appeared on cam telling his audience that the documentary is about the story of the people who are trying to live despite having HIV and still sees hope. The story of Heidi, Ivy and Himself. The strong point of the film is really the screenplay which is in time and has an impact. The acting was established well since the actors suit to each of the character they portrayed. Also, it has a good cinematography. The shots and angles are just good enough to be able to leave a good impression to the audience. Seeing the film, every element is very good which leaves its audience a very positive reaction.

Health and Behavioral Consequences of Binge Drinking in College Essay

Objective — To examine the extent of binge drinking by college students and the ensuing health and behavioral problems that binge drinkers create for themselves and others on their campus. Design — Self-administered survey mailed to a national representative sample of US 4-year college students. Setting — One hundred forty US 4-year colleges in 1993. Participants — A total of 17,592 college students. Main Outcome Measures — Self-reports of drinking behaviour, alcohol-related health problems, and other problems. Results — Almost half (44%) of college students responding to the survey were binge drinkers, including almost one fifth (19%) of the studenst who were frequent binge drinkers. Frequent binge drinkers are more likely to experience seious health and other consequences of their drinking behaviour than other students. Almost half (47%) of the frequent binge drinkers experienced five or more different drinking related problems, including injuries and engaging in unplanned sex, since the beginning of the school year. Most binge drinkers do not consider themselves to be problem drinkers and have not sought treatment for an alcohol problem. Binge drinkers create problems for classmates who are not binge drinkers. Students who are not binge drinkers at schools with higher binge rates were more liekly than students at schools with lower binge rates to experience problems such as being pushed, hit, or assualted or experiencing an unwanted sexual advance. Conclusions — Binge drinking is widespread on college campuses. Programs aimed at reducing this problem should focus on frequent binge drinkers, refer them to treatment or educational programs, and emphasize the harm they cause for students who are not binge drinkers

Research Proposal Essay Example | Topics and Well Written Essays - 1000 words - 3

Research Proposal - Essay Example To quit smoking is almost synonymous with ensuring a greener earth to our society, a healthy life for the future generations and a much more peaceful and trouble-free life for the smokers. It has often been found that people smoke out of frustration or a number of other concocted reasons. But the truth is that the addiction increases our vulnerability to all those factors – it exposes us to health as well as mental illness. In fact, it is not only the active smokers who are susceptible to the harms, but the passive smokers too, especially the children who have relatively a much lower immunity power. Smoking seems to be worth quitting from a political aspect as well. Most domestic governments have levy heavy duties on tobacco products. People, who find smoking irresistible, often ignore these facts, when the truth is that they could actually save a lumpsum amount of their money through getting rid of the habit – on the other hand, tobacco tax is considered to be one of the most important sources of government revenues. Dr. Damien De Walque in 2004 found that education had a great impact among the educated youth of the American society about their smoking behaviours. He statistically tested the hypothesis about the effect that education had on the smoking habits of people, on the basis of sample data collected since 1950 and found that the effect to be statistically significant (De Walque, 2004).1 Layte and Whelan in 2006 found that the people belonging to the lower strata of the society, viz., the blue-collar class in North America, were found to be more prone to smoking habits than those belonging to the professional or managerial class. One of the reasons cited behind this behaviour was the impact of education.2 Keeler and Hu in 1998 also found out that formal education had a statistically significant impact on the awareness of the people

Psychology (child development) Essay Example | Topics and Well Written Essays - 1750 words

Psychology (child development) - Essay Example His theory identifies three independent sources, these being empathy, principles and moral affiliation. Defining 'moral' as "acts intended to produce kind and/or fair outcomes" he goes on to explain that a moral person acts with good intentions, and makes reference to religious or ethical tenets, sexual morality and obedience to authority. He talks of built-in redundancy, where if one source is weak, another will compensate. Here are his Three Moral Systems: Principles are personal rules of conduct we set for ourselves and attempt to live up to, whether or not anyone else approves or disapproves. An example is cited of Christian rescuers during the Holocaust being motivated by one or other of these concepts. He explains next that negative emotions are associated with violating one of the three, while positive ones emerge when they are Hastings, Zahn-Waxler, Robinson, Usher and Bridges (2000) conducted research into how aggressive children tend to act on their impulses, in their study of the development of empathy, i.e., concern for others, in children with behavior problems. Moral Versus Antisocial Motivations Various theories explain antisocial behavior as stemming from many sources, but there is no single construct to explain all its forms. Schulman believes that it is not just about removing factors such as alienation, racism, poverty etc. to rectify the problems, but that everyone needs to take steps to address deficits. Children have consciences, appreciate goodness and are shocked by evil. By encouraging the development of the three moral motivation sources, children, society and civilization as a whole, are served, as it is morality which contributes to the survival of mankind as a species. He ends by pointing out that while people are shocked and fascinated by evil, goodness is taken for granted as how humans normally are and want to be, which gives support to his theory and more importantly, a sense of optimism. The following critical review is of the research cited by Schulman in support of his contention that behavior problems are as much due to moral motivation deficits as to unchecked antisocial activity and that those involved with children, in any capacity have a responsibility to encourage moral

Technology and a Just Society Assignment Example | Topics and Well Written Essays - 500 words - 4

Technology and a Just Society - Assignment Example As a point of departure, technology has influenced human life on the globe through diverse innovations, which have contributed to life transformation. When all classes of people in a society are treated equally, even the impact of technology is universal. It is realizable that, life takes a different dimension for various classes of people in a society when injustice is evident in embracing life-changing technological activities for the poor. For instance, Deborah and Wetmore argue that the technology of appliances pushed the servants to the corner, because they became unnecessary, and the servant class’s children began to go to college. This implies that they transformed into the middle class. This technological innovation represents a mixed blessing. First, it pushes the servants (employees) to the poor class and second, it propels the servant class to the middle class. According to Deborah and Wetmore, he thinks of pushing technological innovation towards a different and modern direction. Dyson asserts that technology should be pushed from that of making toys for the rich to the basic needs of the poor. Majority of the poor people would choose to live in the rural areas as long as the technology is applied to make the places rich. Dyson’s argument advances to the point of proposing that poverty can be reduced through three ways of technological developments, which includes solar energy, genetic engineerin g, and the internet. Advancement of this development will open up remote areas and consequent. On the other hand, the aspect of Embodiment and Virtuality is fundamental to changing the lives of people. In actual sense, expansion in technology contributes to the expansion of possibilities of the virtual such as surrogacy, cloning among others.

Sampling on HCC gollf clubs (market research) Essay

Sampling on HCC gollf clubs (market research) - Essay Example If one person is interested, she or he may be able to provide names of other potential participants. This type of recruiting is known as the snowball technique (Lindlof, 1995 as cited by Barnett). Other considerations include demographics. A further question is whether to target a heterogeneous (everybody is different) or homogeneous (everybody is as similar as possible) sample. Most researchers prefer a homogeneous group with the common threads being the issues for discussion (Vaughn, Schumm, & Sinagub, 1996 as cited by Barnett). In this approach it is believed that having too many different voices could detract from the overall purpose. Those advocating heterogeneous groups argue that focus groups should capture a range of opinions, and that participants should feel able to present their perspective free from the fear of appearing different. In a heterogeneous group everybody is, by definition, different. It is important to consider whether focus group members will know each other or whether they will be complete strangers. The degree of familiarity unquestionably impacts group discussions. For the purpose of this research we will consider membership lists and will also contact the Government bodies to get information lists about the people of the area to get idea of people preferences. Since the membership in HCC golf club is very low already, membership lists can support the research purpose but we cannot rely on it. The heterogeneous samples should be selected in order to gain the knowledge about the different preferences of the customers so that the areas should be effectively addressed. It is preferred that group members should not be familiar with one another in order to try to prevent acquaintances from influencing comments. We will select adults aging between 18-49, with different income levels, backgrounds and status in order to get a broader perspective regarding the tastes of the target

High and Law Involvement Buying Essay Example | Topics and Well Written Essays - 2000 words

High and Law Involvement Buying - Essay Example An example can be, when one wants to purchase a product like hair gel, that is from different companies and they have a similarity in price. The consumer has to find a difference to convince them to buy one product and this makes a great impact on the consumer’s decision. On the other hand, a consumer may be confused in purchasing two similar goods but which are different, in terms of quality and price. This also, can be known as ‘high involvement in buying’ and the consumer usually looks for what will be favorable for them financially and the best quality (Groucutt, Leadley , Forsyth (2004). An example could be seen when one may be interested in purchasing a TV and they have to decide between a high quality one that is very expensive versus an average one that is of a much lower price. However, effects of advertisement fall under short persuasion. These effects are not obvious but in order to understand them, there has to be a measure of these effects. To underst and these effects, a beam balance can serve as a good tool. Two brands are put on either side of the beam, it can only take a very small feather to cause a change on the balance when placed on one side of the beam. Feathers can represent balancing effects in this case instead of heavy weights. Examples of items that have a high involvement decision-making are highly priced items like cars, vacations, appliances. There is a great similarity between low-involvement items. In most cases, they are identical. It is never a major concern for customers on which of this products to buy. Advertisement effects are often greater in the low involvement products. With high involvement decisions however, there is more concern about the outcome of the weighing up process, so there is the thought about how much weight is given to each feature (Groucutt, Leadley , Forsyth (2004). This features include, quality, size or power. There are usually both positive and negative aspects involved and the more complex a product is, the more complex the assessment. If a brand is favored by an advertisement, it does not necessarily have to persuade people to buy it. All it does is to raise awareness about the product. Even though it is not easily noticeable, advertisement plays a great role. These is however visible after a significant amount of time. After the process repeating itself, small increments produce major perceived differences between brands. Considering that the making a decision to purchase the newspaper presents no significant challenge and the decision does not impact the buyer’s lifestyle significantly, low involvement buying applies to advertisement 2. This is also reinforced by the fact that people appreciate how low a chance they have at winning the high price given the number of participants that try their lack. In this sense, the potential reader does not take a lot of time deciding whether or not to buy the product. In fact, in most cases, the potential custom er is little influenced by the advert as he/she has a preconditioned mind whether or not to buy the paper with or without the advert. The advert 1 below involves low involvement buying. This is because it not of much concern as it is concerned with entertainment, which has no great impact on a person’

The Government of Finland and Spain Case Study Example | Topics and Well Written Essays - 1000 words

The Government of Finland and Spain - Case Study Example The two countries have some disparities in the accounting standards adopted. Moreover, the manner in which the International Public Sector Accounting Standards (IPSAS) are adopted by these countries differ greatly. The level of adoption of the International Public Sector Accounting Standards (IPSAS) in Spain is much slower than that of Finland. In Spain, a very strong legal culture persists where the administrative law is used to administer the public sector. The central government is the accounting regulator and any reforms in accounting standards. Any accounting standards that have to be incorporated in the countries accounting standards have to pass via a process of scrutiny according to Spanish laws. The adoption rate is also slow because the influence from accounting professionals is weaker compared Anglo-Saxon countries (Brusca, Isabel, Vicente, and Danny 440).Looking at Finland, it has a very fast adoption rate as compared to Spain. Finland customs and tradition ensure that th ere is a common law that provides for the diffusion of accounting standards in the country. During the period of New Public Management, the Finnish government was among the first countries to like this type of accounting in the public sector. Also in this era, the Finnish government began to adopt the accrual-based type of accounting (Oulasvirta 277). This accounting model was more based on historical costs. Stressing on the historical cost principle, Finnish government stated its resources at the amount, which the business was acquired.

IP Address Schema Design for a Medium-Sized Business Essay Example for Free

IP Address Schema Design for a Medium-Sized Business Essay IP Address Schema Design for a Medium-Sized Business The following IP schema is designed to fit the needs of the Warehouse Company. The company has purchased and installed all of the required equipment for the network infrastructure. After consulting with their design team and gathering the required documentation and network designs, we are ready to proceed. The network design requires an IP schema that will minimize the cost of public IP addresses. Due to this requirement we will use a Class B IP address solution with a default subnet mask of 11111111. 11111111.00000000.00000000 or 255.255.0.0. I am calculating the need to have 2 possibly 3 public IP addresses. In order to meet the IP requirements for the company’s 367 devices that include 260 hosts for Boston, 80 hosts for Dallas, 12 hosts at Seattle, 4 general servers and 3 DMZ servers, I will use the network address 172.16.0.0/23. The broadcast IP address is172.16.1.255. The subnet mask will be 255.255.254.0. The /23 will support 512 hosts, leaving 145 available hosts. The IP address ranges are assigned as follows: Boston (280) 172.16.0.10 through 172.16.1.40. Dallas (80) 172.16.1.50 through 172.16.1.140. Seattle (12) 172.16.1.160 through 172.16.1.180. General Servers (4) and network equipment 172.16.1.190 through 172.16.1.205. The DMZ servers with out-going rules set will be 172.16.1.210 through 172.16.1.220 The link-local unicast IPv6 network address will be fe80::ac10:0, the broadcast address will be ff00::ac10:1ff. This equals 119 bits and the host range will be from fe80::ac10:1 through fe80::ac10:1fe.

Strengths And Weaknesses Of Policy Cycles Politics Essay

Strengths And Weaknesses Of Policy Cycles Politics Essay The term of policy seems to have broader meaning than what government should do or not to do. Bridgman and Davis (2000, as cited by Colebatch, 2009: 47) define policy as a course of action by government designed to achieve certain results. These series of action is started with thought, moving to actions, and ended with solution. In ideal world, policies are made by government, as representatives of pubic, to eliminate some of social problems. In reality, the policy process is more complex and in certain circumstance it fails to meet the stated goals. Problems throughout policy process mean that policy phase or policy cycle is not necessarily effective in achieving its objectives. However, separately from the weaknesses, policy cycle is a useful tool to guide policy maker in policy-making. This essay will describes the strengths of policy cycle as a tool in making a policy through a good process, and its weaknesses when facing a reality in the complex world. The Strengths The strength of policy cycle in policy process lies on its stages. Each stage in the policy cycle enables decision makers to identify problems, identify and evaluate alternative policies, and selecting the most appropriate strategy. Moreover, Althaus et al. (2007) suggest that policy cycle provide policy maker with an understanding about what they should do since every stage in policy cycle is clear and identifiable steps. As an illustration, in agenda setting stage, policy maker normally set the agenda by checking problems which have emerged and gained a lot of public attention and require government intervention. In this stage policy maker should know what and why there are prevailing problems surrounding certain issues. They also need to analyze social and political context and check whether current policy is effective for being applied to certain issue as well as get the general idea that will be involved in this policy. When a set of policy alternatives have been analyzed, the n ext stage is a decision making which is then followed by implementation. Policy cycle does not stop at policy implementation stage, but continued with evaluation in which the results decision that have been taken are monitored by all parties, both inside government and other groups outside government. Each of these stages can be seen separately and it makes possible for the policy maker to identify, revisit, and reanalyze which phase has been conducted in a wrong way. In addition, stages in policy cycle can be compared separately (Davis et al 1993). For instance, the evaluation stage allows the policy maker to make a comparison between the stated goal and result that have been achieved. The next strength of policy cycle is it is a tool to get more rational decision. The policy process often involves the interaction of many parties, ranging from government itself, researchers, media to politicians (Sabatier 2003). Each of these actors and institutions have different views on an issue and policy cycle accommodate all inputs from these parties and then analyzed more deeply to get the best strategy (Howlett and Ramesh 2003). For example, in the making of energy saving policy which is one of the sensitive sectors policy maker should have a coordination with many stakeholders outside government, such as trade and industry as the parties that concerned with the utilization of energy in production activities, the private sector which have interest with this issue since it relates with the reduction of working hours, and consumer protection as a representative body of the consumer voice. All options and alternative decisions given by all stakeholders are accommodated for dee p analysis before deciding the final choice. The process involves a variety of interests is seen as the strengths of the policy cycle because the decisions are more rational. Good decisions are not solely generated from the implementation of all stages in the policy cycle however policy-making without all stages has less chance of success. As argued by Michael Keating (1996, as cited by Sabatier, 2003) good process does not always bring good policy however bad process leads to bad outcome. Policy cycle is not a series of stages that are fixed from one stage to the next. To get the best possible decision, each stage in the policy cycle could be returned to the previous stage if it is found some mistakes or insufficiency data for decision making. In many cases, the cabinet might ask policy maker to revisit the process of identification and decision analysis because of lack of information received. In addition, the policy cycle stages can be performed repeatedly to get a good policy. For example, it is possible that policy instrument stage to be repeatedly found that if taken the wrong alternative. The Weaknesses Like other approach, the policy cycle has weaknesses. Firstly, it is difficult to generate a decision when external factors, such as politics has entered into the arena (Edward, 2001, as cited in Everett, 2003). In a democratic system, policy is taken not only by the one-governance but it will involve a lot of participant or political parties, as suggested by Davis et al. (1993, as cited in Everett, 2003) that most policies resulting from negotiations between interests. These political leader are not completely independent, they bring the party goals that often does not meet with the government goals. Leaders of the party could demonstrate their interests in almost every step of the policy-making process, either in the early stages such as agenda setting and decision-making which is sometimes led to take longer time to make a decision than what is expected. Not only in the agenda setting stage, these political leaders are also using the implementation process as one opportunity to br ing back the partys interests which are not accommodated in the early stages if they proposed alternative decision is not selected by the government (Howlett and Ramesh 2003). Furthermore Everett (2003) argue that even consultation, which is considered as the most important stage in policy cycle, cannot address controversy among political interest and sometimes fail to finish the policy process with concrete decision. She gives her case study on coal transport infrastructure location as an example of political influence in the content of policy. Secondly, it is un-doubtful that policy cycle is a tool to simplify policy process however this becomes less effective when the reality is more complex and challenging, as suggested by Everett (2003) that policy cycle is normative and impractical in decision making. This view is based on argument that policy process involves many hands from various level of government, and many of them are not addressing the same problem, or even have different ideas about what would be a good answer. All these different ideas and different interests are accommodated in the policy cycle, and sometimes they can slow decision making process or even change the decision. Moreover, good policy is not only determined by a series of stage but also quality of policy makers itself to analyze problems and choose the best strategy, pressures from interest groups, and political situations (Sabatier and Jenkins Smith 1993). It is therefore need more ability to understand activities and interaction of these differ ent parties than a set of stages. Finally, other thing that should be considered in policy process is urgency of policy. In certain circumstance, government should take a decision in a short time without passing all stages in policy cycle. For example, to anticipate the impact of the global financial crisis in Indonesia, the government issued fiscal stimulus policy to support the real sector activities. This policy was made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹without doing the stages in the policy cycle such as coordination with local governments as one of the recipients of this aid. In addition, the scope of policy also becomes one of consideration that policy cycle is not necessarily applied in policy process. In certain circumstance, some of the issues that emerged were simple problems, it is therefore direct action is more appropriate rather than follow stages in policy cycle, but the same treatment cannot be applied for the problems that have a broader impact. In other words, policy cycle is not necessarily be u sed in every circumstance. Conclusion It is un-doubtful that the policy cycle is a tool to improve policy through effective series of stage. The stages in the policy cycle can provide a systematic framework to policy maker that helps them in the policy process. It also make possible for the policy maker to view each stage separately to determine the best strategy. However, it is arguable that the policy cycle can be applied in complex situations where a lot of interests enter to the arena and influence the policy process, such as politics. The other thing need to be point out is that urgency and scope of policy also become the other consideration whether policy cycle effectively explain the policy process. Despite the policy cycle has its weaknesses, every stage in policy cycle is useful tools in policy process but it does not necessarily meet the real process in decision-making.

Cardiovascular Effects of Necrostatin-1 (Nec-1)

Cardiovascular Effects of Necrostatin-1 (Nec-1) Abstract Necrostatins have been identified as cardioprotective agents to reduce reperfusion injury after ischemia, preventing necroptosis due to their RIPK1 inhibitory effect. In this study basal cardiovascular effects of Nec-1 and its inactive analog Nec-1i was investigated in healthy rats under anesthesia. Relatively low doses of Nec-1 and Nec-1i were administered (0.8mg/kg and 0.846 mg/kg, respectively) in line with the in vivo dose response model described by Takahashi et al (2012). Basal heart functions were recorded namely, systolic blood pressure (SBP), diastolic blood pressure (DBP), heart rate (HR), P interval, PR interval and QTc interval. The results of this study indicated that administration of Nec-1 but not Nec-1i raised systolic and diastolic blood pressure, heart rate, while PR interval was depressed. No statistically significant effect on P interval, and QTc was observed by administration of both necrostatins. The effectiveness of Nec-1 reveals a dual cardiovascular effects, exerting both vasodilator and vasoconstrictor actions as well as a positive inotropic effect on cardiomyocytes. Since no conditions of ischemia or any other oxidative stress are present, which means that no type of programmed cell death is triggered (apoptosis, necrosis, or necroptosis), it can be assumed that Nec-1 acts in a RIPK1-independent manner. Thus, this action of Nec-1 under normal heart conditions remains to be clarified at a cellular level investigating its involvement in signaling pathways (e.g. NO pathway, ÃŽ ²-AR pathway) of all cell types involved cardiovascular function (endothelial cells and smooth muscle cells of blood vessels), and cardiomyocytes as well. In general, after the elucidation of the exact mechanisms of action of Nec-1 at a molecular basis, Nec-1 could be applied as a positive inotrope that enhances basal cardiac function in pathological conditions. Discussion Degterev et al (2005) initially introduced necrostatins as therapeutic agents for ischemic brain injury through chemical inhibition of non apoptotic cell death. Three years later the same research group identified RIPK1 as a specific cellular target of necrostatins (Degterev et al, 2008). In parallel necrostatins were also reported as potential cardioprotective agents by Smith et al (2007) as they reduced ischemia reperfusion injury in their experimental trials. Although, current research has used necrostatins as potential inhibitors of necroptosis in ischemic heart experimental designs in vitro and in vivo (Smith et al 2007, Takahashi et al 2012), basal effects of these substances on heart function and haemodynamics have not yet been investigated. In this study administration of necrostatins (Nec-1 and its inactive analog Nec-1i) in healthy rats under anesthesia was performed. The results of this study indicated that administration of Nec-1 but not Nec-1i raised systolic and diastol ic blood pressure, heart rate, while PR interval was depressed. No statistically significant effect on P interval, and QTc was observed by administration of both necrostatins. Interpreting the results of this study is a complicated issue as the availability of comparable data is restricted and sometimes contradictory. The effectiveness of Nec-1 on increasing mean systolic and diastolic blood pressure and heart rate, reveals a dual cardiovascular effects, exerting both vasodilator and vasoconstrictor actions. When evaluating the effectiveness of Nec-1 using in vivo murine disease models, Nec-1 was suggested to reduce ischemia reperfusion injury as an RIPK1 inhibitor in the TNF signalling pathway, thus preventing necroptosis (Smith et al 2007). But when no conditions of ischemia or any other oxidative stress are present, which means that no type of programmed cell death is triggered (apoptosis, necrosis, or necroptosis), it can be assumed that Nec-1 acts in a RIPK1-independent manner. Thus, this action of Nec-1 under normal heart conditions remains to be clarified at a cellular level investigating its involvement in signaling pathways of all cell types involved cardiovascular function (endothelial cells and smooth muscle cells of blood vessels), and cardiomyocytes as well. Interestingly, Eefting et al (2004) reviewed the role of apoptosis in reperfusion injury discussing both pharmacological as well as genetic interventions in animal models. Nitric oxide (NO) appeared to increase myocardial contractility, myocardial function and endothelial function in many reports of this review. NO is a well known regulator of excitation-contraction coupling in myocardial function (Ziolo et al, 2001a) and ÃŽ ²-adrenergic receptor (ÃŽ ²-AR) signalling (Ziolo et al, 2001b). In line with this notion, a recent study in rats demonstrated that renal vasodilatation was induced through the NO pathway with a pharmacological agent (Garcia-Pedraza et al, 2015). Thus, further research could aim in identifying potential interplay of Nec-1 through other signaling pathways starting from the NO pathway. Another approach could be the potential relation of Nec-1 with vascular ATP levels, as the vasodilatory action of intravascular ATP in the coronary circulation was reported to be attributed to the dual and e qual activities of adenosine and ADP acting at purinergic P1 and P2Y1 receptors, respectively (Korchazhkina et al, 1999). Nevertheless, the results of this study indicate that Nec-1 exerts a positive effect on basal cardiac function, by raising heart rate, blood pressure and by depressing PR interval. Since, stimulation of ÃŽ ²-adrenergic receptor (ÃŽ ²-AR) pathway has been reported as the most important regulator of cardiac contractility (Bers and Ziolo, 2001), it could be assumed that Nec-1 affects electrical signal transduction in some way of this pathway. In general, activation of ÃŽ ²-AR activates the cAMP-dependent protein kinase A (PKA) leading to the phosphorylation of several target proteins within the cardiomyocyte, such as Ica (L-type membrane Ca+2 channels), RyR (ryanodine receptors of the sarcoplasmic reticulum), TnI (troponin I), and PLB (phospholamban). Interstingly, it has been suggested that PLB phosphorylation at Ser 16 by PKA is one the major factors affecting positively cardiomyocyte contraction after ÃŽ ²-AR stimulation (Kohr et al, 2012). In line with these observations, Nec-1 coul d somehow affect the phosphorylation status of proteins responsible for cardiac function. The observed depression of PR interval, in this study, after administration of Nec-1, which represents not only atrial depolarization but also the beginning of ventricular depolarization, reflects that the signal conductance through AV node/His bundle was increased possibly through increased phosphorylation of intracellular proteins involved in cardiac contractility. Noteworthy, Nec-1s has been shown to stimulate directly cardiac contractility through myosine binding protein C (MYBP-C) phosphorylation (Szobi et al. 2015, unpublished data) in animal experiments. Regulation of cardiac contractility by MYBP-C through phosphorylation has been reviewed by Saul Winegrad (1999), along with its role in the formation of the sarcomeric myofibril as a result of binding to myosin and titin. Although, not statistically significant in this study, QTc interval tended to be shortened under the effect of Nec-1. Preliminary data from animal experiments with Nec-1s after ischemia reperfusion indicated decreased QTc intervals, suggesting that Nec-1s might be protective on ventricular arrhythmias (Szobi et al. 2015, unpublished data). The comparison of Nec-1 and its inactive demethylated derivative Nec-1i as factors effecting basal haemodynamics and heart function appears confusing, as previous experimental approaches were applied on disease models using in vivo and/or in vitro ischemic conditions (Degterev et al 2005, Degterev et al 2008, Smith et al 2007, Takahashi et al 2012), and not healthy animals under anesthesia. Additionally, the effectiveness of these substances in previous reports varied not only in a time and dose dependent manner, but also regarding species specificity (Takahashi et al 2012). Nonetheless, in this study Nec-1 but not Nec-1i influenced positively systolic and diastolic blood pressure and heart rate, while PR interval was depressed. These results could be compared with the ones obtained from the in vivo murine model of ischemia-reperfusion injury reported by Smith et al (2007), where Nec-1 (1.65 mg/kg) reduced infarct size whilst Nec-1i (1.74 mg/kg) was ineffective. On the other hand, in vivo Nec-1i was as protective as Nec-1 against lethality associated with TNF-induced necroptosis in high doses (6mg/kg) (Takahashi et al 2012). As both necrostatins were proven to inhibit human IDO as predicted by molecular modeling by Takahashi et al (2012), it can be assumed that Nec-1i cannot be used us a reliable ineffective control for Nec-1. Alternatively, Nec-1s which is a more specific RIPK1 inhibitor lacking the IDO-targeting effect, was suggested by Takahashi et al (2012) as a control substance in experiments investigating the potent effect of necrosatins (Vandenabeele et al 2013). Interestingly, in vitro Nec-1i exhibited paradoxically higher cardioprotection that Nec-1 at high doses (100ÃŽ ¼ÃŽÅ") (Smith et al 2007). In the present in vivo study, relatively low doses of Nec-1 and Nec-1i were used (0.8mg/kg and 0.846 mg/kg, respectively) in line with the in vivo dose response model described by Takahashi et al (2012). Although, low doses (0.6mg/kg) of both Nec-1 and Nec-1i had a toxic effect increasing lethality during TNF-induced necroptosis, suggesting that RIPK1/RIPK3- dependent pathway drives TNF-induced mortality (Takahashi et al 2012), this toxicity effect was not observed in the present study. Of course, in their experiments necrostatins were administered during TNF-induced mortality, demonstrating that low doses were toxic in terms that they were not sufficient enough to protect form induced mortality. In contrast, in this in vivo study, evaluating the comparative effect of low doses of both necrostatins, it could be assumed that these substances maintain their profile of active (Nec-1) and inactive (Nec-1i) factors when administered under normal-non stressful condition. But which signaling pathway is triggered, under the effect of Nec-1 but not Nec-1i, leading to this elevated systolic and diastolic blood pressure, heart rate) remains to be clarified. In general, as demonstrated in this study, enhancement of basal cardiac performance by Nec-1, evidenced by increased systolic and diastolic blood pressure heart rate, and depressed PR interval could be a double-edged sword. Although Nec-1 has been introduced as an agent reducing injury after reperfusion in brain and heart (Degeterev et al 2005, Smith et al 2007, Takahashi et al 2012), the effect of this substance under normal conditions must be further investigated before its administration in other pathological conditions. Thus, examining the response of all cell types (cardiomyocytes, smooth muscle and endothelial cells of blood vessels) under the effect of Nec-1 could be a first step under this point of view. Each cell type, and eventually the overall response to any pharmacological administration, will depend on several distinct or sometimes overlapping factors, such as changes in metabolic conditions (pH, calcium levels, ATP levels), or even active (under phosphorylation or not) signaling molecules and transcription factors. Additionally, in order to clarify the molecular mechanism of action of Nec-1 on basal cardiac function, the comparative effect of other necrostatins apart from Nec-1i, e.g. Nec-1s which lacks the IDO inhibitor effect, would provide meaningful insights. Conclusions Although Nec-1 was introduced to prevent necroptosis as a RIPK1 inhibitor reducing ischemia reperfusion injury, the enhancement of basal cardiac activity by Nec-1 in healthy anesthetized rats, as demonstrated by this study, indicates that this molecule may also act in an RIPK1-independent manner. Thus, further research is needed in order to clarify the molecular mechanism underlying this effect. For example, future directions could aim at identifying the potential interplay of Nec-1 in signaling pathways, such as the NO pathway and the ÃŽ ²-AR pathway, of all cell types involved cardiovascular function. The biochemistry of this involvement could be comparatively analyzed by administration of other necorstatinsm, such as Nec-1s. Finally, Nec-1 after evaluating all these parameters, Nec-1 could be used a positive inotropic agent in cases of cardiomyopathy, congestive heart failure, heart attack or cardiogenic shock. References Bers DM, Ziolo MT. (2001). When is cAMP not cAMP? Effects of compartmentalization. Circ.Res. 89, 373–375. Degterev A, Huang Z, Boyce M, Li Y, Jagtap P, Mizushima N et al. Chemical inhibitor of nonapoptotic cell death with therapeutic potential for ischemic brain injury. Nat Chem Biol 2005; 1: 112–119. Degterev A, Hitomi J, Germscheid M, Ch’en IL, Korkina O, Teng X et al. Identification of RIP1 kinase as a specific cellular target of necrostatins. Nat Chem Biol 2008; 4: 313–321. Eefting F, Rensing B, Wigman J, Pannekoek WJ , Liu WM, Cramer MJ, Lips DJ, Doevendans PA. Role of apoptosis in reperfusion injury. Cardiovascular Research 61 (2004) 414– 426. Garcia-Pedraza JA, Garcia M, Martin ML, Moran A, Pharmacological evidence that 5-HT1D activation induces renal vasodilation by NO pathway in rats. Clin Exp Pharmacol Physiol. 2015 doi: 10.1111/1440-1681.12397. Korchazhkina O, Wright G, Exley C. Intravascular ATP and coronary vasodilation in the isolated working rat heart. British Journal of Pharmacology (1999) 127, 701  ± 708 Kohr MJ, Roof SR, Zweier JL, Ziolo MT. Modulation of myocardial contraction by peroxynitrite. Frontiers in Physiology (2012);3:468(1-10). Smith CCT, Davidson SM, Lim SY, Simpkin JC, . Hothersall JS, Yellon DM. Necrostatin: A Potentially Novel Cardioprotective Agent? Cardiovasc Drugs Ther (2007) 21:227–233. Takahashi N, Duprez L, Grootjans S, Cauwels A, Nerinckx W, DuHadaway JB, Goossens V, Roelandt R, Van HauwermeirenF, Libert C, Declercq W, Callewaert N, Prendergast GC, Degterev A, Yuan J and Vandenabeele P. Necrostatin-1 analogues: critical issues on the specificity, activity and in vivo use in experimental disease models. Cell Death and Disease (2012) 3, e437; doi:10.1038/cddis.2012.176. Vandenabeele P, Grootjans S, Callewaert N , Takahashi N. Necrostatin-1 blocks both RIPK1 and IDO: consequences for the study of cell death in experimental disease models. Cell Death and Differentiation (2013) 20, 185–187. Winegrad S. Cardiac Myosin Binding Protein C Circ Res. 1999;84:1117-1126.) Ziolo MT, Katoh H, and Bers DM. (2001a). Expression of inducible nitric oxide synthase depresses beta-adrenergic-stimulated calcium release from the sarcoplasmic reticulum in intact ventricular myocytes. Circulation 104, 2961–2966. Ziolo MT, Katoh H, and Bers DM. (2001b). Positive and negative effects of nitric oxide on Ca(2+) sparks: influence of beta-adrenergic stimulation. Am.J. Physiol.HeartCirc.Physiol. 281, H2295–H2303.

What is a Full Writing System? :: essays research papers

What is a Full Writing System? Full writing systems may be defined as collections of arbitrary signs that can represent all the words of the language to which they are applied. Limited writing systems consisting of marks made for counting or identification go back three thousand years. The evolution of full writing systems has taken place only during the past five thousand years.   Ã‚  Ã‚  Ã‚  Ã‚  Writing systems have made possible the technological advances that has taken humanity from hunting, gathering, and simple farming to exploration of space. Writing created a permanent record of knowledge so that a fund of information could accumulate from one generation to the next. Before writing, human knowledge was confined by the limits of memory. For example, learning something from one self or from talking to another.   Ã‚  Ã‚  Ã‚  Ã‚  Early visual systems such as signaling by gestures or with fire or smoke were limited to the range of eyesight and subject to misinterpretation. Writing allowed accurate communication at a distance without traveling or relying on the memory of a messenger.   Ã‚  Ã‚  Ã‚  Ã‚  Writing includes both picture writing, also know as pictography and ideographs. The use of pictures to represent, not the object drawn but some attribute or idea suggested by the object. For example, a drawing of the sun gives you an idea of warmth. Limited writing refers directly to the object or idea portrayed. Pictograms or ideograms call to mind an image or concept that then may be expressed in language. The reader does not need to know the language of the writer to translate the signs into his or her own language.   Ã‚  Ã‚  Ã‚  Ã‚  A full or true writing system represents words not objects. However, the earliest writing systems came from Mesopotamia, Egypt and, Central America. These writing systems only qualify as limited writing since they used signs that refer to the objects represented and not to the words for the object.   Ã‚  Ã‚  Ã‚  Ã‚  International traffic signs are effective because they avoid language. Simple pictures instead of words or phrases, makes it more comprehensible to illiterates and speakers of other languages. They warn drivers of road hazards and traffic regulations, which need to be followed in order to keep the road safe. A few other methods of systems are musical and scientific notation.   Ã‚  Ã‚  Ã‚  Ã‚  Specific technical information like word syllabic and alphabetic writing is used to represent a language. A full writing system must maintain fixed correspondences between its signs and the element of the language.

Space Propulsion :: essays papers

Space Propulsion RESEARCH I/II LARRY PECAN FINAL REPORT 9-27-98 INTRODUCTION The following is a research project on Space Vehicle Propulsion. It shall consist of four sections, each discussing specific topics. Section One lays out the basic ideas of rocketry. Section Two compares Rocket Propulsion Systems, and shows the basis for the comparison. It also shows how each specific Rocket System works and Section Three gives a description of how Space Propulsion has evolved and contains a conclusion. SECTION 1 The Basics Section One is a brie description of the basic properties of Rocket Systems. It defines the key terms and shows how a basic rocket works. It also shows the State if The Art. I have chosen to do my project on space vehicle propulsion. Basically, this means that my research shall be based primarily on rocketry. Rocketry is a way of propulsion that has developed in numerous ways since it was first used to propel fireworks in the 16th century. It has emerged into an extremely complicated science that few actually understand. Most space rocketry in America is used in NASA (National Aeronautics and Space Association) space projects. NASA, a government association that focuses on space exploration, is the main user of rocket technology. It is used mostly to power their satellites and shuttles into space. Pushing an object that weighs as much as a space shuttle does directly vertical until escaping the Earth’s atmosphere requires a tremendous amount of power. This is why NASA uses rockets. Rockets are essentially the most powerful forms of propulsion there is today. Space Vehicle Propulsion is based rocket engines. The basic principle of rocket engine is that when fuel is burned in the engine, the reaction mass is expelled at high speeds. As a result of Newton’s law of action and reaction this pushes the vehicle in the opposite direction of the one in which the reaction mass is moving. Thrust is the force that the engine exerts on all space behind it in order to â€Å"push† the vehicle forward. Efficiency is the way that the quality of rocket engines is measured by. It is measured by the time it takes for one kilogram of propellant to create one kilogram of thrust. The goal of my research is to find out what makes these engines more efficient. In rocketry, the state of the art is extremely hard to define, since there are so many different forms of rocketry ranging from liquid propellant rockets to fireworks.

Test Corrections

2. John Wesley is associated with the founding of what religious sect? I chose to omit this question because I couldn’t remember with which â€Å"ism† John Wesley was associated. The correct answer is c. Methodism because in the â€Å"Impact of the Enlightenment† PowerPoint, a parenthetical mentions John Wesley in the description of Methodism. 6. Romanticism changed the direction of the Enlightenment by emphasizing†¦ I answered a. skepticism which is incorrect because skepticism was more of a defining characteristic for movements like the Scientific Revolution. The correct answer is c. emotion because Romanticism was a focus on the individual and nature which were ofter very emotional ordeals. 8. The Encyclopedia contributed to Enlightenment goals of social reform by†¦ I answered c. providing systematic plans for social reform that could be used by anyone who was able to read which is incorrect because the Encyclopedia itself was not about social reform, and even if someone could read, he or she wouldn’t necessarily be able to understand the Encyclopedia. The correct answer is a. romoting the spread of knowledge that would be used to make informed decisions about social problems because the Encyclopedia’s direct influence was its spread of knowledge, which, in turn, was used to make informed decisions. 13. â€Å"In every government, there are three sorts of power†¦when the legislative and executive are united in the same person or in the same body of magistrates, there can be no liberty because†¦the same monarc h or senate†¦(may) enact tyrannical laws. † The author of this passage was: I answered e. Rousseau which is incorrect because although Rousseau favored epublicanism as stated in his The Social Contract, he never really made the distinction between the three branches of government. The correct answer is a. Montesquieu because he made the distinction of dividing the â€Å"administrative† powers into executive, legislative, and judicial branches. 14. Voltaire’s statement â€Å"Ecrasez l’infame† (crush the infamous thing) refers to†¦ I answered a. the government of Louis XIV which is incorrect because Louis XIV died in 1715 when Voltaire was only 18 years old and hadn’t begun his writing career. The correct answer is b. igotry and intolerance because he thought that the royalty and the clergy bred â€Å"superstition and intolerance† within the people. 18. In his campaign for greater toleration, French Huguenot refugee Pierre Bayl e (1647-1706) published his Historical and Critical Dictionary, which†¦ I answered d. was an attempt to offer clear definitions of commonly used religious terminology that Bayle felt was too often misunderstood, a contributing factor to religious intolerance which is incorrect because Bayle’s Historical and Critical Dictionary wasn’t a literal dictionary in which terms were defined. The correct answer is c. listed the errors and delusions of an entire host of writers on religion in an effort to show that religions must be held accountable to reason because the word â€Å"dictionary† simply refers to the writers on religion, and rather that blaming religious terminology for religious intolerance, he wanted to express that religions should be held accountable to reason. 19. What is a major way that the Enlightenment in France differed from that in Germany? I answered a. The German government wholeheartedly supported its intellectuals, including Lessing and Kant, while France’s philosophes faced censorship or arrest which is incorrect because this answer has the trigger word â€Å"wholeheartedly,† and philosophes faced censorship throughout Europe. The correct answer is c. French philosophes were far more aggressive in their condemnation of church and state than were German scholars because France has a history of breaking from the church freely such as with the Papal Schism, while Germany, being consumed by the Holy Roman Empire was tied closer with the church. 1. The only enlightened ruler who ended the personal aspects of serfdom was†¦ I answered a. Catherine the Great of Russia which is incorrect because although the serfs under Catherine had limited rights, they were still bound to their nobles’ land, and were still owned by these nobles. The correct answer is b. Joseph II of Austria because his Imperial Patent of 1785 abolished serfdom. 25. The spread of Enlightenment ideals and the emergence of a more prosperous middle class in Europe were also reflected in music with†¦ I answered d. rejection of baroque and all older styles of musical composition in favor of continuous innovation and experimentation which is incorrect because this answer has the trigger word â€Å"all,† and music at this time didn’t completely reject baroque styles because old styles will always be the basis for new styles. The correct answer is b. the transition from complex polyphony to an emphasis on more popularly accessible melody because this reflects a prosperous middle class which was both popular and accessible. 26. The Gordon riots, which devastated much of London in 1780, served as an xample of the fact that†¦ I answered b. eighteenth-century governments, though aspiring to modern state management, were still far from their espoused goals which is incorrect because the Gordon riots rooted in p olitical grievances as much as they were in religious agitation brought about by the Protestants. The correct answer is d. popular demonstrations did not always support reforms because the riots’ most prevalent effect was that Britain’s reputation was damaged right when they needed allies the most in the American War of Independence. 30. Which of the following is INCORRECTLY matched? I answered c. Catherine the Great—Instruction which is incorrect because Catherine did in fact write this work whose full title was â€Å"Instructions for the Guidance of the Assembly. † The correct answer is e. Moses Mendelssohn—Confessions because Jean-Jacques Rousseau wrote this, while Moses Mendelssohn wrote works such as his Philosophical Conversations. 32. The most important contribution Catherine the Great made early in her reign was the†¦ I chose to omit this question because although I knew Catherine’s overall importance as an enlightened despot, I wasn’t sure on the specific contributions she made early on. The correct answer is a. stablishment of a legislative commission to review the laws of Russia because this was a real effort to share the power over Russia with a republican council in which the people could theoretically be represented. 49. Charlotte Corday assassinated Jean-Paul Marat in July 1793, in the belief that†¦ I answered d. Mara t had engineered the arrest and execution of Danton and his followers. which is incorrect because she wasn’t specifically concerned with avenging Danton’s death, but rather felt that she was avenging all of France. The correct answer is c. she was avenging innocent people executed because Marat had called for their heads. ecause even in her trial she claimed, â€Å"I killed one man to save 100,000,† showing her concern with the shear massiveness and unjustness of Marat’s Reign of Terror. 52. The fall from grace of Robespierre and the Committee of Public Safety came about when Robespierre†¦ I answered d. inaugurated a Cult of the Supreme Being, which many Catholics viewed as a brazen and blasphemous attempt to replace Christianity. which is incorrect because although anti-religious member of the Committee of Public Safety opposed this decree, they didn’t really do anything concrete about it. The correct answer is a. began to order the execution of members of the Convention itself. because the planned strike against Jean-Lambert Tallien and Marc-Guillaume Alexis Vadier who were members of the Committee of General Security really was what tore the Committee of Public Safety apart and led to the arrest of Robespierre. 54. During the era of the French Revolution, the Thermidorian Reaction†¦ I chose to omit this question because I couldn’t remember whether the Thermidorian Reaction led to the dissolution of the National Assembly or the Reign of Terror. The correct answer is a. terminated the Reign of Terror and led to the execution of Robespierre. because it was the month of Thermidor when Robespierre’s planned strike against members of the Committee of General Security led to his execution. 55. The Committee of Public Safety was established to†¦ I answered e. train a new generation of intendants who were more loyal to the bourgeoisie government in power in 1794. which is incorrect because the Committee of Public Safety was more of military establishment whose purpose was to protect the new republic rather than to ensure loyalty. Loyalty was mainly ensured by the threat of the guillotine to anyone who resisted the republic. The correct answer is b. combat the dual threat of internal rebellion/counter-revolutionaries and foreign invasion. because it was a wartime measure put into place to protect the new and fragile republic. 59. According to the video and the text, what role did Jacques-Louis David play in the French Revolution? I answered d. He edited a newspaper that called for the execution of the king. which is incorrect because he was a painter, not a newspaper editor. The correct answer is c. He was an artist who painted images of the Revolution and planned revolutionary festivals. because he organized various festivals beginning with a parade through the streets of Paris to bury Voltaire at the Pantheon, and he was a Neoclassical painter who strayed away from classical Rococo grandeur. 60. When French armies occupied an area, they†¦ I answered a. brutally repressed the people living there according to the dictates of the Terror. which is incorrect because the Reign of Terror described the death of many by the guillotine, not by military brutality. The correct answer is b. introduced the laws of the French Republic, such as the abolition of seigneurial dues. because the abolition of seigneurial dues, one of many Enlightenment ideals being implemented at this time, was enacted by the National Constituent Assembly in the â€Å"August Decrees. † 62. Which of the following did NOT lead to the attack on the Bastille? I answered c. The marching of thousands of troops toward Paris by order of the king which is incorrect because the French Army was in fact encamped on the nearby Champs de Mars. The correct answer is b. The massacre by Louis XVI’s troops of members of the National Assembly because although Louis had planned to march into the Salle des Etats where the National Assembly met, but he never did, and therefore, his troops never massacred members of the National Assembly. 63. The achievements of the Jacobins included ALL of the following EXCEPT†¦ I answered a. abolition of slavery. which is incorrect because the Jacobins did in fact abolish slavery when they abolished feudalism. The correct answer is e. edistribution of all land among the peasants. because under the Jacobins, peasants only received limited rights and did not actually receive redistributed land. 65. Women†¦ I answered b. took few leadership roles in revolutionary activities. which is incorrect because women did in fact hold important roles in the French Revolution like with the Women’s March on Versailles and with influential female writers like Mary Wollstonecraft and Olympe de Gouges. The correct answer is d. joined demonstrations, wrote petitions and tracts, and organized political clubs. ecause women were in fact important to the Revolution and did all of these named revolutionary acts. 68. The term September Massacres refers to†¦ I answered b. The bloodiest days of the Reign of Terror; also known as the Great Terror which is incorrect because the September Massacres occurred over a year prior to the Reign of Terror. The correct answer is a. mobs that slaughtered over 1100 prisoners they believed were traitors because after Louis XVI fled the Tuileries Palace, a scared group made up mostly by sans-culottes massacred over 1100 Parisian prisoners.

International Organizations Essay

International organizations have been noted to be around since the mid- 19th century and such organizations do not operate for profit. An international organization is defined by the United Nations as an organization with an international membership, scope, or presence. The main objective of all the international organizations they say ,have usually been welfare and the improvement of member countries through cooperation. Karns and Mingst identify the two main types of international organizations as IGOs and INGOs which they also refer to as international and transnational structures who are actors in global governance. Global governance, they say, are the cooperative problem-solving arrangements and activities that states and other actors have put into place to deal with various issues and problems. Firstly, Intergovernmental Organizations; herein referred to as IGOs will be discussed. IGOs are organizations that include at least three states among their membership, that have activities in several states, and that are created through a formal intergovernmental agreement such as a treaty, charter, or statute. These organizations range in size from 3 members (North American Free Trade Agreement [NAFTA]) to more than 190 members Universal Postal Union [UPU]. Within these IGOs, members can be limited to one geographic region, for example the Organization of American States (OAS), the European Union (EU) or even the Caribbean Community (CARICOM) or they may come from all geographic regions such as members of the World Bank and IMF. Some IGOs are designed for solitary purposes such as the Organization of Petroleum Exporting Countries [OPEC]), whilst others have been developed for multilateral purposes, for example the United Nations [UN]. Most IGOs though, are not global in membership but are in fact regional, wherein a commonality of interest motivates states to cooperate on issues directly affecting them. Most are small in membership and designed to address specific functions. It must also be noted that IGOs are recognized subjects of international law with separate standing from their member states. According to Karns and Mingst, IGOs function for purposes of gathering, analyzing, and disseminating data, providing a place for negotiations, creating norms and defining standards of behavior through legally binding treaties, monitoring compliance with rules, adjudicating disputes and also taking enforcement measures and for allocating resources, providing technical assistance and relief and deploying forces. Kenneth Abbott and Duncan Snidal (1998) suggest that IGOs â€Å"allow for the centralization of collective activities through a concrete and stable organizational structure and a supportive administrative apparatus. This increases the efficiency of collective activities and enhance the organization’s ability to affect the understandings, environment, and interests of states. † In their book on International Organization Karns and Mingst say that â€Å"IGOs do not only create opportunities for their member states, but also exercise influence and impose constraints on their member states’ policies and processes† which aids in forcing governments to take positions on international or domestic issues of concern. They also facilitate the creation of principles, norms, and rules of behavior with which states must align their policies if they wish to benefit from reciprocity. For example, China’s admission to the World Trade Organization and how this has affected its national policies and required extensive governmental reforms. Secondly, International Non Governmental Organizations; herein referred to as INGOs will be discussed. INGOs are institutions that are established by non-state actors or at least one side of these organizations is not states. They can generally be defined as private, voluntary, non-profit, self-governing, professional organizations with a distinctive legal character concerned with public welfare aims. INGOs unlike IGOs are not created by treaties or states but rather private people and organizations and usual encompass more than three states and therefore cannot be bilateral. They employ limited resources to make rules, set standards, procreate principles and broadly represent more ‘humanity’ than states and other actors do. There are many kinds of NGOs such as transnational, government organized, government-regulated and initiated, business and industry, donor-organized, donor-dominated, people’s organizations, operational, advocacy, transnational social movements, quasi, and anti-governmental NGOs. Their number increased (more than 23,000 in the early 1990s) and their effectiveness for transnational politics became more relevant in recent decades. They have become â€Å"crucial participants in the international policy process† says Brown (1995). Some INGOs are formed to dvocate a particular cause such as human rights, peace, or environmental protection. While others are established to provide services such as disaster relief, humanitarian aid in war-torn societies, or development assistance. Many INGOs are transnational federations involving formal, long-term links among national groups. Examples include the International Federation of Red Cross and Red Crescent Societies, the World Wildlife Fund, Transparency International, Human Rights Watch, Amnesty International, and Save the Children. INGOs’ governance functions parallel many functions provided by IGOs and, like IGOs, they can be analyzed as both pieces of and actors in global governance. As pieces of governance, INGOs function to provide processes at many levels to pressure or persuade individuals, governments, IGOs, corporations, and other actors to improve human rights records, protect the environment, tackle corruption, create a ban on landmines, or intervene in conflicts such as that in the Darfur region of Sudan. Some IGOs, such as the International Labour Organization (ILO), World Tourism Organization, and the UN Joint Programme on HIV/AIDS (UNAIDS), provide for INGOs roles in their governance. As a result of global trends to privatize activities previously controlled by governments, services once provided by governments or IGOs are now often contracted out to INGOs. INGOs are important pieces of global governance because of the ways they enable individuals to act publicly through creating networks, and volunteering and this makes them useful links between the domestic and international communities and institutions. In this sense, they function as communicators among multiple levels of governance. Both Intergovernmental Organisations and International Non-governmental Organizations are of growing significance in the international community. The proliferation of non-state actors has recently led some observers of international relations to conclude that states are declining in importance and that non-state actors are gaining status and influence. New theories of international relations such as the â€Å"complex interdependence† of Robert Keohane and Joseph Nye (1989) were formed in order to explain new developments. Kegley and Wittkoph (1995) accurately point out that â€Å"as the world grown smaller, the mutual dependence of nation-states and other transnational political actors on one another has grown† Their significance can be noted not only through their international presence but also through their voice and ability to hold governments accountable for not abiding by the standards set forth through their organizations. The benefits of these two types of all the international organizations has usually been seen through its welfare improvement of member countries and its importance lies in the following: 1.  International organizations, such as International Trade Centre and World Trade Organization, assist member countries in promoting fair trade with each other. 2. The aim of the international organizations, such as Natural Capitalism and International Development Research Centre, is to enhance sustainable economic development in the world. 3. The World Bank and Institute of International Finance are international organizations that provide monetary help to member countries. 4. The purpose of the incorporation of international organizations, such as Food and Agriculture Organisation (FAO) and World Food Programme, is to provide food security to member nations. 5. The endeavor of international organizations, such as Global Environment Facility and United Nations Environment Programme, is to ensure environmental protection. 6. The protection of human rights is ensured by international organizations, such as the ICJ and Amnesty International. 7.  Emergency/disaster relief is taken care of by several international organizations, such as the International Committee of the Red Cross and ReliefWeb. 8. The WHO helps member countries promote health care and facilities. Most countries though, perceive that there are benefits to participating in IGOs and international regimes even when it is costly. South Africa never withdrew from the UN over the long years when it was repeatedly condemned for its policies of apartheid. Iraq did not withdraw from the UN when it was subject to more than a decade of stringent sanctions. China spent fourteen years negotiating the terms of its entry into the international trade system and undertaking changes in laws and policies required to bring itself into compliance with WTO rules. Additionally , INGOs too are increasingly active today at all levels of human society and governance, from local or grassroots communities to national and international politics. Many national-level groups, often called interest or pressure groups, are now linked to counterpart groups in other countries through networks or federations. International NGOs, like IGOs, may draw their members from more than one country, and they may have very specific functions or be multifunctional. IGOs have been proven to decrease the cost of information gathering which is more important for poor and small countries. Without the UN, many states are unable to obtain information about the international society and politics. Activities of IGOs, such as the UN and the IMF, are decisive for most small countries. They may impose their principles on them more easily than on big powers. Most governments; especially in less developed countries face serious resource constraints limiting their ability to apply the provisions of regimes to areas and activities under their jurisdiction. And in spite of the fact that international organizations are utilized by powerful nation-states, these states do not hold full power over IGOs. IGOs however do have notable influence in international and on the most powerful state, the United States (Karns and Mingst). IGOs have been especially successful in their effectiveness in economic issue areas is also considerably high. For example, the IMF and the World Bank are very effective in money flowing, debt management and financing debt issues between the rich and poor countries. Though still effective, IGOs are less influential in issues of high politics such as political and security issues. INGOs too play an increasingly important role in world politics through agencies, such as Greenpeace and Amnesty International who draw attention to issues of world-wide concern, promote international co-operation and they have a significant impact on the global dissemination of ideas, values and knowledge. One of the major challenges being faced by international organizations however is integrating developing countries on various measures. Health related issues, such as infant mortality in developing countries are also of great challenge. Some other challenges that international organizations are facing are in the filed of intellectual property rights, trade in services and investment measures in relation to trade. Also seen as future difficulties in the international system is the issue of multilateral liberalization due to growing regionalism and the reformation of world trade.

Early Pregnancy Essay

Introduction Early pregnancy is a serious problem for teenagers. Teenagers who are pregnant cannot usually support the child on their own. Early pregnancy can have various possible reasons. This paper focuses on determining the possible reasons for early pregnancy among teenagers. Conflicts of the teenager Family problem/broken family Victims of child abuse and/or neglect are at increased risk for delinquency and running away. However, existing research indicates that the relationship is not inevitable, because the majority of childhood victims do not manifest these problem behaviors. Significantly less is known about connections between childhood victimization and other problem behaviors, such as teenage pregnancy, alcohol and illicit drug use and abuse, and self-destructive behavior. Current knowledge about these outcomes is sparse and only suggestive. Further research is desperately needed to document whether abused and/or neglected children are at increased risk for these adolescent problem behaviors, in comparison to control children and adolescents, and to indicate the extent or magnitude of these relationships. Despite the paucity of research, one can still speculate on some of the potential mechanisms that may link childhood victimization and adolescent problem behaviors (Lamb and Ketterlinus 140). Childhood victimization appears to increase risk for the development of a range of problems in adolescence, including delinquency and violence, running away, sexual promiscuity and teenage pregnancy, and alcohol and drug use and abuse. However, although there are extensive clinical accounts and speculations about the prevalence of these problem behaviors among adolescents who were abused or neglected in childhood, there is scant systematic evidence concerning the extent of these associations, the increased risk relative to control children, and the underlying causal mechanisms. Current knowledge is limited in quantity and type compromised by methodological problems, almost exclusively limited to vicariate relationships, and often characterized by conflicting findings (Cherry, Dillon and Rugh 104). One cause for an early pregnancy for a teenager is family problems particularly a broken family. A family is a unit that the teenager mostly depends on, seeing it in a broken statewould force the teenager to rebel and commit something drastic. A teenager who has a broken family would be open to temptations because no one reminds him/her what is right thus he/she would involve in premarital sexual activities and would be having a child at an early age. A teenager who has a broken family would want to build his/her own even if he/she is not yet ready. They would try to relive the happy times with their family through creating a new one. Financial problem/both parents have no job to earn money Parents are the ones that need to provide for all the needs of their children. To give the children their needs money is needed. Money is needed to buy clothes, food, lodging and every kind of technology that the children desire. Once the parents cannot produce money since they have no jobs then the children usually carries the load and tries to find sources of income for the family. Financial problem would push a teenager to engage in prostitution which may lead to early pregnancy for her. Financial problem would push a teenager to sell her body for some money. Relationship with friends or other people If a teenager has friend who are considered as flirty or has friends who are not good then it would lead them into early pregnancy. Having flirty friends may make the teenager imitate the behavior and have relationships with different men. This might lead into premarital sex and teenage pregnancy. Having friends who are not good might lead a teenager into doing drugs or being an alcoholic. This also might lead to premarital sex and teenage pregnancy. Summary and Conclusion One cause for an early pregnancy for a teenager is family problems particularly a broken family. A teenager who has a broken family would be open to temptations because no one reminds him/her what is right thus he/she would involve in premarital sexual activities and would be having a child at an early age. A teenager who has a broken family would want to build his/her own even if he/she is not yet ready. They would try to relive the happy times with their family through creating a new one. Another possible reason for teenage pregnancy is financial problems. Financial problem would push a teenager to engage in prostitution which may lead to early pregnancy for her. A reason for teenage pregnancy is having flirty or bad friends. If a teenager has friend who are considered as flirty or has friends who are not good then it would lead them into early pregnancy. It is the responsibility not only of a parent but of other adults to assist a child so that she will not be pregnant early. Teachers or relatives can be the ones to guide the teenager so that she can withstand her problems and refrain from being pregnant at an early age. Bibliography Cherry, Andrew., Dillon, Mary and Rugh, Douglas., Teenage pregnancy: A global view. Westport, CT: Greenwood Press, 2001. Lamb, Michael & Ketterlinus, Robert., Adolescent problem behaviors: Issues and research. Hillsdale, NJ: Lawrence Erlbaum Associates, 1994.

Common Characteristics of an Organization Essay

Zappos.com has moved through the trenches as they have built their business. Their company is an online shoe retailer that focuses on building a strong brand. By doing so Zappos.com profits were shown to be successful since they have been founded. With their success thee secret was very simple. The founder Nick Swinmurn started this business along with Tony Hsieh in 1999. The story that was told Swinmurn left a voicemail to Hsieh where he almost deleted the message. Swinmurn told him about those selling shoes was a $40 billion market. From there they have launched officially in June 1999. This business will be presented with the common characteristics with systems, rules and norms. Also they will show the hierarchy, communication networks, organizational orientation, and leadership approaches. Zappos.com management communication and decision making will be demonstrated and will show what two common characteristics are the most influenced by communication within the organization. (System) Zappos along with other businesses have been able to maintain a distinctive offering that attracts an extremely loyal customer base. A characteristic with systems for Zappos is all online shopping. Customer service is solely built around their business. In order to succeed they do have ten core values in place to as a code of honor. Following these values is for the employees and any consultants within the company. The one type of system Zappos focuses on is their customers to spread the news through word-of-mouth and a Search Engine Marketing (SEM) tool. The brand loyalty is a major factor that has made this company rise to the lacks of other strong brands. Brand loyalty is enhanced by the service and product that the company delivers to the clients. If the service is memorable then it won’t take long for people to relate easy purchase with this brand. Rules can be defined as the restrictions that a group or society have seen fit to define our behavior and ways by which we interact with each other. This will mainly define the ways and behavior that this organization uses to ensure that all its brands display a presentable image in the public. These formal rules have been made into a routine that ensures that the best qualities of the company are to at first hand. These rules will be accompanied in the policies and procedures that are taught to all the employees and employers. The rules will lay out a specific way of doing their business hence becoming the procedure of conducting business. Polices can be found through the core values that have been used to make it the business that it is today. These values have been incorporated in the various activities that the human resource conducts. We can recognize that the Human resource is a key factor in this organization. This is due to the fact that it is crucial to setting the environment required to have a successful business. This can be seen through how they hire and fire, how they train their employees, the customer service they encourage, on how they enhance empowerment of the clients and employees and finally the leadership programmers they have. This can be identified as the acceptable way to do things; the norms will lead to creating a belief system in the company. By understanding the company’s core values one will realize the norm and rules that the company abides to. Zappos tries to maintain a unique company culture that identifies itself from all its competitors out there. Its culture is evident in all the activities it does and also through their interactions with their clients and suppliers. This can also be identified by finding employers that envision the company’s culture. This core values can be identified as the following (Zappos.com, 2010) 1. Delivering wow through service2. Embrace and Drive change 3. Create fun and a little weirdness 4. Be Adventurous, creative and open minded 5. Pursue growth and leaning 6. Build open and honest relationships with communication 7. Build a positive team and family spirit 8. Do more with less 9. Be passionate and determined 10. Be humble All these values should be displayed by the employees that work for this organization. When you look at these values they clearly lay out what is expected of their workers in their daily interactions with their clients. Just like any other business all organizations have a chain of command—an established hierarchy of authority levels (Richmond and McCroskey, 2009). Zappos have a chain of command and also have over 1500 employees within the company. You may not realize it due to a company being online shopping, but Zappos depends on other companies and members to collect data, do the shipping process and other items to run their business smoothly. The founder and Co-founder of Zappos is the Chief Executive of the business. There are different levels of managers and supervisors down to a front desk receptionist. Zappos empowerment has improved through the years. A good communication network was established when Amazon acquired Zappos. The acquisition brings together two companies who share a passion for serving customers and whose customers benefit from cultures of innovation and long term thinking (Business Wire, 2009). They believed that becoming associated with Amazon they will be able to use one another’s strengths and believed in their vision to the customers. Orientation is a key process in instilling the company values; it can be seen as the first instance when the employee is introduced to the rules and norms valued by the company. This is mainly the job of the Human Resources, which chooses employees that hold the companies values. This will ensure that its employees quickly take into heart the companies rules and norms during orientation. Also Orientation is crucial when the client has the first encounter with the company’s product and services. This has been enhanced by the company’s core value of having a WOW experience with the client. The company claims that if they get their culture right in an employee then the rest falls into place. Speaking to an intern recently about Zappos she mentioned about dogmatism. Dogmatic see things as right or wrong, black or white, there are no gray areas or compromises (Richmond and McCroskey, 2009). They mentioned that customer service can be great from a customer care agent but going the extra mile is what separates an individual. There have been several individuals fired on the spot for not complying with Zappos Ten Commandments. Leadership in this company is gotten from the lower ranks, the company identifies an individual with leadership’s qualities and it enhances. This has been built through the process of empowering their employees; the employees can attend various seminars that develop their leadership qualities. The company has found the ideal of growing from the ranks make the employees more motivated, this is due to the fact that there is growth in this company. A leader in Zappos must instill these strategies in the process of doing their business. One must make sure that the culture found in his department has a main goal that is focused to offering unforgettable services. We know that a business is created to achieving the goal of gaining profits but we should not forget to for great service in the achievement of profits. The leader should value all his employees and make sure that gain a lot during their time in the company. This can be achieved by educating them we can see the company does not restrict their workers to the skill that one was hired for. For example a marketing individual can be encouraged to learn graphic design they encourage they employees to expand their options. Working with Zappos has two common characteristics that were more influenced with their organization. Systems being the first, customers are first and have the ability to shop for any item besides shoes and delivered in a timely matter. The customer loyalty and product delivered is a major part of their marketing. Overall Zappos strategy is doing good for business making them a good revenue and customer base. However there are just a few areas needed to improve. References Business Wire. (July 2, 2009). Amazon.com to Acquire Zappos.com. Retrieved from http://www.businesswire.com/news/home/20090722006145/en/Amazon.com-Acquire-Zappos.com Insights. (2012). Delivering Wow Through Service. Retrieved from http://www.zapposinsights.com/ Richmond, V. P., & McCroskey, J. C. (2009). Organizational Communication for Survival, Making work, Work (4th ed.). Boston, MA: Allyn & Bacon. Zappos.com. (May 1, 2010). ZAPPOS.COM, INC. CODE OF BUSINESS CONDUCT AND ETHICS. Retrieved from http://www.zappos.com/c/code-of-conduct

The Middle Ground Assignment Example | Topics and Well Written Essays - 1000 words

The Middle Ground - Assignment Example One plans to propose a resolution to the conflict, even in theoretical means, as disputing parties, particularly China, signify a selfish approach by indicating suggested resolution from the international organization that is assigned to resolve territorial disputes using the International Tribunal for the Law of the Sea (ITLOS). In this regard, one hopes that the reader would understand the arguments posed by each party and decide for themselves, other alternative courses of action that would assist in resolving the dispute. 2) What did you learn from completing this assignment? Did you experience a new understanding of the topic? Did you change your perspective after completing the research? One learned that there are some issues or controversies that are not simple and that would require some form of third party mediation to resolve. However, in this case, it is more complex since China explicitly indicated refusal to accept third party resolutions to the dilemma. As a result, one definitely experienced greater depth in understanding the topic and enabled one to gain increased appreciation for conflict negotiations or resolving issues using middle ground concepts. 3) What difficulties did you encounter during the research, writing, or editing phases of the assignment? The difficulties encountered during the process were trying to locate authoritative information on the topic being researched and to find a balanced discourse that would present both sides of the arguments. There were also some challenges in trying to fit the arguments into the specified word count and therefore observe quality in writing. Finally, there was extreme difficulty in proposing a middle ground solution because of China’s stance on the issue. 4) What did you enjoy about this assignment? The assignment proved to be very enlightening and informative in terms of the knowledge gained from the research. One learned to use skills in research, writing and editing to ensure that the f inal structure would comply with the needed requirements. Therefore, the assignment was an opportunity for both personal and professional growth. 5) What made you decide to write about this particular topic? Is this a topic that you are discussing in another course? Is this a topic that concerns you in particular? The topic was decided on due to its current nature and the controversial issues that emerged. Likewise, one could note that since this is a territorial dispute between China and the Philippines, one might conclude that other countries are not, in any way, affected by the issues. However, one believes that its immediate resolution would benefit, not only these countries, but others who trade and inter-relate with them in any way. 6) Is there anything else you would like for me to know before reading your essay? None anymore, except that this middle ground essay is an effective way of enhancing skills in both thinking (analytical) and writing and is therefore a rewarding end eavor. The Middle Ground Essay Introduction and Claim The topic to be discussed, evaluated and expounded on is the current maritime and territorial dispute over Scarborough Shoal by two countries: China and the Philippines. According to the website Disputed Territories, â€Å"the Philippines controls and runs this group, but China (People's Republic of China) lays claim to it, as part of its Paracels, Spratlys, and Zhongsha Islands Authority, and Taiwan (Republic of China) expresses sovereignty too, in the context of being the 'true ruler of China'† (Disputed Territories par. 1). As disclosed by BBC News Asia, â€Å"China's claim includes almost the entire South China Sea, well into what the UN Convention on the Law

The Business Case for Diversity Study Example | Topics and Well Written Essays - 1000 words

The Business for Diversity - Case Study Example Diversity is about understanding, valuing, and making the most of the individual differences found in each and every person (Clark, 2007). To allow an organization to be the best, they must use the differences found in individuals. Those differences may come from the color of skin or the language they speak. It may include how fast they learn, how they learn, whether they are introverted or extroverted, controlling, or submissive, or conservative (Clark, 2007). An organization will need dreamers, doers, strategizers, organizers and team builders just to mention a few. Organizations need diversity in ideas and therefore they need leaders who can encourage and manage under diverse situations (Kirton, 2007) but often times it is not the employee that wins but the company. The quality of any work or any team is improved by the diverse personalities on it. Leaders that understand the needs of the diverse company are able to leverage those diverse groups in a way that will improve the companies product line (Carter, 2007). This is the theory, some are successful and some are not. One example of a company that is doing this very thing and providing excellent tutelage for their leadership is Merck. Merck believes that diversity encourages the creativity and innovation for their company and they use this to remain competitive (Merck, 2007). They have believed that the use of diversity in their business will keep them ahead of the curve. They also believe that they are able to have better leadership teams if they remember the diverse needs of their employees when they hire. Merck believes that first, they must train their leadership team in diversity and what it means as well as how to manage it. They have perpetual training going on with these leadership teams. The Merck leadership model focuses on developing employee competence from the edge of their diversity allowing the company to capitalize on their difference.  

Marketing Communications. Dramatic changes Essay

Marketing Communications. Dramatic changes - Essay Example To be able to satisfy customer's wants and needs it is necessary to consider the marketing mix of the product or service the company is providing. The marketing mix involves four marketing strategy areas, namely product, price, promotion (The marketing communication and place). In marketing, the "four PS" determine how a product is made or a service provided, how much it costs, where it is distributed and how it is presented in all company's communication. Keller (2001) contends that, the role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. Companies like Sony, Tesco, Volvo, BMW, McDonald and a host of others have increasingly used the four Ps as a competitive weapon. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation.Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The account of the phenomenon of Integrated Marketing Communication by Aaker, Batra & Myers (1992) constitutes a fair working explanation of the phenomenon Having said this so far, in the remaining part of the paper, using Sony as a product and at the same time a company I will outline the key characteristic of the target audience, the communication strategies used with the impact of its marketing strategies. 1.1 Sony and the Four Ps I have chosen Sony as my institution under case study. Focusing on Sony is based on a number of important advantages. Sony is a global leader in the electronic industry, it activities have been benefited in almost all the continents. "The influence of words over men is astounding." -- Napoleon. As the whole world gears for peace, marketers and other business people talk in terms of war. We see battle words everywhere in business: Japan bashing, corporate raiders, hostile takeovers, cola wars. Marketing is war (Duncan 2001). With the advent of events, ordinary business executive fancy themselves as warriors. Aggressively attacking weak companies, and defending market shares. Positioning products in people's minds and making them attractive to market segments requires careful formulation of the marketing mix. Getting the right blend of the product, promotion price and distribution is essential to put the carefully carried out analysis into operation. The aim is to portray an image for the product or service that will match with how one wants the product to be visualized in people's mine (Keller 2001, Duncan 2001) Table 1:A summary of what constitute each of the Ps of the 4Ps Product Tangible products Psychological attributes Quality Services Benefits and features Packaging Styling Image Branding Customer service After care Guarantees Image Pricing Selling price Price positioning Distributor margins